Build Your eCommerce Dream
With Guidance From Someone
Who's Been There
We help entrepreneurs turn their eCommerce vision into reality using AI and virtual assistants to fully automate their businesses—whether it's Shopify, Amazon, or any platform you choose.
Hi, I'm Willy Lin
In 2012, when I was newly married, I faced almost $300,000 in debt. Wedding, HDB flat, renovation, car loan—the bills kept piling up. I didn't know how to manage my finances properly.
But I knew one thing: I had to change my life. So I decided to take action.
Since then, I've built and managed an online store with 2,000+ products and monthly 7-figure sales. I launched and exited a brand for significant profit. I helped brick and mortar stores transform into thriving online businesses.
Most importantly, I've coached thousands of entrepreneurs to build 6 and 7-figure eCommerce businesses and founded WAH Academy to help others avoid the struggles I faced.
The best part? I get to help people like you every single day.
We Believe in Building Smarter, Not Harder
We don't believe in grinding endlessly. We believe in working hard at working smart. Using AI and virtual assistants, we help entrepreneurs build automated eCommerce businesses efficiently. This program is for action-takers ready to build something real.
Democratize Education
Make proven eCommerce frameworks accessible to everyday entrepreneurs, not just industry insiders.
Build Community
Create a space where students help each other succeed, share wins, and grow together.
Results Over Hype
Focus on real businesses, not get-rich-quick schemes. We prioritize sustainable growth.
We Work With Entrepreneurs at Every Stage
Brick and Mortar Business Owners
You've built something real in the physical world. We'll help you bring that same success online—whether through Amazon, Shopify, or your own site—using automation so you don't have to choose between your physical and online business.
Existing eCommerce Entrepreneurs
You're already selling but feeling overwhelmed. We'll show you how to use AI and virtual assistants to automate operations across any platform, so you can scale without burning out.
Aspiring Entrepreneurs
You have the dream but don't know where to start. We'll teach you to build an automated eCommerce business from scratch—no matter which platform you choose.
No matter where you are or which platform you use, if you're willing to learn and take action, we'll meet you there.
How We're Different
Leverage AI & Automation
In the age of AI, you don't need to do everything yourself. We teach you to build businesses that run on automation—using AI tools and $1/hour virtual assistants to handle operations. Whether you're on Amazon, Shopify, or any eCommerce platform, you'll learn to work ON your business, not IN it.
Community Over Competition
Your success doesn't diminish mine. We've built a culture where students collaborate, share wins, and support each other. You're joining a family, not just a course.
Real Results, Not Empty Promises
We won't tell you it's easy or promise overnight success. Building a real business takes work—but we'll be honest about what it takes and support you every step.
Continuous Support
Learning doesn't stop after the course. We provide ongoing coaching, updates, and community support because your success is our success.
What It's Like to Be a Student
How to Join
Start with our mini course. Once you complete it, you can apply for a qualifying call where we'll see if we're the right fit for each other. Our program is invitation-only—because your success matters to us.
Direct Access to Willy
Get guidance from someone who's actually built a 7-figure yearly profit eCommerce business since 2012. Willy personally mentors students through their journey, answering questions and providing real-world insights you won't find in generic courses.
Active Student Community
Connect with a thriving community of students who are on the same path. Share wins, troubleshoot problems, and build relationships with entrepreneurs who understand your journey.
Proven Track Record
We've helped thousands of students build real eCommerce businesses. Our methods are battle-tested and continuously refined based on what's actually working right now, not outdated tactics from years ago.
What Our Students Are Saying
Your Questions Answered
Ready to Start Your eCommerce Journey?
Join thousands of entrepreneurs who have transformed their lives through eCommerce. Whether you're just starting out or looking to scale, we'll meet you where you are and guide you to where you want to be.