Learn How To Start and Build A Hyper
Profitable eCommerce Business

We help entrepreneurs start or scale their very own online eCommerce business

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Hi, I’m Willy Lin

In the year 2012, when I was a newlywed, I had to fork out a large sum of money to pay for my marriage expenses (the bulk of it went to my wedding dinner), HDB flat, matrimonial home renovation, and my car. In fact, I was fast raking up a 6-digit debt to my name, to approximately $300,000 (and growing) in total! Back then, I was not able to manage my personal and business finances properly.

I decided that I must do something about it.

Since online shopping is so popular and convenient, I researched how to start my own eCommerce business from scratch. Since then, I have not only learned how to start an ecommerce business I have also succeeded in:

  • Managed an online store with 1000 different products with a monthly 7-figure sales.
  • Launched and exited a brand for a hefty profit.
  • Helped brick and mortar stores and small business owners to convert to online businesses.
  • Coached many aspiring entrepreneurs to build a successful online business to 6-figures and 7-figures.
  • Founded WAH Academy with a proven 5 Step Ecommerce System.

A Small Ecommerce Business with an Online Store is the way to go!

Forget dropshipping, PPC keywords, and ordering tons of products and being stuck with them. If your business involves selling products, the internet is an excellent marketing tool. I tried everything before coming up with a unique 5 Step eCommerce System that has been used on multiple different businesses and niches, tested, and proven generating multimillions. Our students followed our system on how to start an eCommerce business and we have many success stories to tell about how they turned their business model into a successful business to sell online.

What Exactly is an Ecommerce Business?

An Ecommerce business is a company that sells services or products through the internet. It is the direct opposite of a brick-and-mortar business. Ecommerce businesses can be easily found almost all over the world. This kind of business model is growing exponentially with every passing year because of many reasons, some of which are as follows -

(1) Availability of more and more potential customers online for buying any product or service available in the market.

(2) Availability of easy-to-use payment gateways like PayPal, Amazon Payment, etc. for buying services or products online without any security concern.

(3) More and more people are getting familiar with technology every day. So Startups in eCommerce business is definitely an interesting one to go after nowadays.

Ecommerce businesses can be easily started with a few hundred dollars capital. All you need is a computer, internet connection, and some products to sell in your online store.

Who do we help?

We help small brick and mortar business owners, existing eCommerce business owners, and aspiring new entrepreneurs get their new e-commerce business up and running. We want you to be able to make your business name a recognizable entity so you can reach your target audience.

» Brick and mortar small business owners - transform their business into a profitable online store

» Existing eCommerce businesses - coached business owners to use our influencer marketing strategies to scale their online stores.

» Aspiring new entrepreneurs - a business plan with strategies to start and scale your very own online store.

» Our customer base, which is your target audience, you can move forward with your eCommerce business plan.

Need Help? Book Your FREE
Strategy Session With Our Office Today!

We'll discuss to see if we are a good fit to work together to help you start or scale your ecommerce business.

Book Your Free Call Now

What Makes Us Different
From Any Other Online Business?

Low starting capital:

Following our selection criteria for eCommerce products, we only order a small quantity to test. No more ordering 1000 pieces and getting stuck with unsold inventory. We buy a small quantity of each product and that allows us to test fast with many different products. With this strategy, we are able to do our market research fast with real live data.

No more paid ads:

Developed a proven marketing strategy for generating organic sales. Our influencer marketing strategy has helped our students to own a profitable online store. As more buyers are shopping online, we collaborate with influencers to drive traffic to our stores which helps build a sustainable business that will not have to depend on 3rd party e-commerce platforms. With this strategy, customer retention rate and profit margins increased exponentially.

Ecommerce Ecosystem:

We coached our students to start selling on Amazon using FBA (Fulfillment by Amazon) and eventually building their own eCommerce ecosystem. We are no longer at the mercy of other e-commerce platforms.

Weekly Group Coaching Call:

We meet our students weekly and provide them with solutions to their obstacles in their online business. Through our weekly coaching, students are able to achieve success much faster.

Our framework works on all types of business and at different stages. Even if you are preparing to start an eCommerce store or already have started, you will benefit from this course on how to sell products through an ecommerce platform.

WAH Academy



WAH Academy

What is covered in our 5 Step system on how to start an eCommerce business?

#1 Introduction and overview: Setting up an Amazon Seller Account and everything you need to know about Amazon so you can sell online in your new eCommerce store.

#2 Market Research and analysis: How to find products using our product selection criteria and where to find product ideas.

#3 Sourcing and quality control: Where to source products to private label and also how to do an inspection when production is completed.

#4 Shipping and warehousing: How to create an Amazon listing and shipping plan. Work with prepping company to deliver your products into Amazon fulfillment centres.

#5 Marketing and sales: Identifying your target customers and working with influencers on marketing tactics to skyrocket your eCommerce business in your niche market. Once you know your customer base, which is your target audience, you can move forward with your eCommerce business plan.

Check out our eCommerce training! We will give you all of the information you need and guide you through the steps to turn your business ideas into a successful business strategy for e-commerce stores.

If you're wondering what the best eCommerce platform is for your company, here's a checklist of features you'll need:


- Support major payment gateways like PayPal, 2Checkout, or Google Wallet. You want to make it as easy as possible for customers to buy from you.

- Well-designed and simple to use. It should also come with an inventory management system in case you're selling lots of different products.

- Provide you with all the tools you need to target your customers and make sales.

- Look for features like dynamic coupons, product reviews and ratings, social sharing, customizable templates to fit your company image, bulk email marketing tools, and much more.

It depends on your goal and your target market for your e-commerce business. Typically not more than USD1000 will be required to start selling.

It's good to have but not necessary. Especially when you are just testing the product to see the market interest. A simple polybag with a sticker logo is good enough.

Amazon charges a referral fee of 15% of the product’s selling price along with 2 other fees which include fulfillment fees and inventory management fees.

The short answer is yes. If not now, then when? It's past time to set up your new business so you can draw customers to your eCommerce brand.


Willy has taught over 2,000 students in Singapore how to set up their Amazon FBA Business and be profitable.

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