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Here is the first of the 5 Basic eCommerce Business Models that represent the majority of businesses selling through online marketplaces today:

No. 1 Business Model: Resellers

These are the people who buy new products from elsewhere (such as manufacturers), then sell out the individual units to consumers. You can perceive them as ‘partners’ of the original manufacturers, just that they are reselling the finished products to their customers for the purpose of making a profit.

Generally, resellers sell items that already exist and can potentially be sold by many different stores. These items might be branded – bearing the name of a specific company – or generic, unique items not seen in local markets. They don’t modify their products by changing its design or packaging, but add value by doing things like:

  1. Selling products that are not readily available.

  2. Providing expert knowledge that buyers need.

  3. Offering a wide or unique assortment of products within their niche.

  4. Bundling products with complementary accessories or service

The keywords here are “specialization” and “niche”. As a rule of thumb, being a reseller is not for those who just want to sell easily available everyday items. You must possess a certain type of expert knowledge, and establish a name for yourself before you can compete against some of the biggest original retailers in the world.

Want to know more? Stay tuned for the next Fundamental Ecommerce Business Model!

Check out the series on the 5 Fundamental Ecommerce Business Models Posts Here:

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