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Here is the next guiding principle to have a smoother entrepreneurial journey.

Principle 3: Differentiate yourself by Sharing your Spiritual Vision

For any entrepreneurs, standing out from the crowd and differentiating themselves is essential. It allows them to get an edge over the competition, and charge premium prices rather than compete for the lowest selling price. The ability to differentiate will allow entrepreneurs to truly build a strong following, which in turn gives his or her business all kinds of competitive advantages and thus take the game to the next level.

However, as an Amazon seller, you can be sure that you can probably throw a rock and hit somebody who’s doing the same thing. The Amazon market is getting more and more saturated – and so, how should you differentiate yourself in such situations?

We will advise: share your spiritual vision (refer to our Principle 1) or simply, share what you strongly believe strongly for to your prospects.

Most entrepreneurs wrongly believed that the trick to getting more sales is to explain the technical nuances of how they are better than their competition. Truth is, NOBODY CARES ABOUT THAT. Most of the time, customers are making decisions based on emotion, not logic. Hence it will be way more effective to attract their attention if you can show them that you believe in something different, rather than all the typical slogans which everybody else is shouting.

Sharing your spiritual vision is what will help you create the foundation of a unique market positioning. Focus on what you believe, and spend the majority of your marketing efforts communicating that into the marketplace, and you will soon find yourself pulling your tribe from the masses.

Interested? Stay tuned as we introduce you to the rest of the principles!

Learn the other Principles Guide Your Entrepreneurial Venture here:

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