As online sellers, we are always looking out for ways to get more eyeballs to our products. And in today’s age, the best way to do so will be to work with influencers. Influencers are authority figures in specific industries with large followings of their own. Their words hold weight, and their followers trust their recommendations. Getting your products recommended by influencers often helps to move sales quickly. This is definitely much worthier than buying advertisements that may or may not work as well.
But the question is, how do you get in touch with influencers? How should you map out an effective influencer marketing campaign for your business?
Fret not if you have no idea where to start – I will be providing you with a step-by-step approach on how to engage influencers for your business in the series of emails that follow. Below will be the first step to build your unique influencer campaign:
In this article, I will show you a step-by-step guide on how to design an influencer marketing campaign. I will also point out the things you have to take note of when you work with influencers. If you are ready, here will be the very first step:
Step 1: Be Clear Of Your Specific Marketing Objectives
Now, it’s true that working with influencers often delivers positive results. Yet many assume that this means the more influencers they work with, the better the results they will get. That’s a deadly mistake to commit! Designing an influencer marketing campaign isn’t about finding EVERY influencer you can reach. Rather, it is to find the RIGHT influencers to reach your business goals.
Step 2: Research About Your Target Audience
As the business owner, you should be sure of which customer group you want to target. If you are still not sure, take a step back now to do more research. Observe what audience your product is most relevant to. Think of the age group, gender, country, etc, your past customers belong to. Also, look into what hobbies they like, what kind of lifestyle they adopt, and how is the language they use?
All these are hints of what kind of influencers your possible customers may be following. Once you get this information, you can narrow down who are the influencers you want to work with.
For example, let’s say you are selling gaming consoles on Amazon today. Your possible customers are probably not going to follow a kitchenware influencer! So, you can strike such influencers off your list of possible influencers to work with. By doing so, your influencer marketing campaign will then have a higher chance of success.