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For new sellers on Amazon, you may have heard of the Amazon Prime Day and how significantly it can impact sales. However, how did Amazon Prime Day come about, and what does it mean for sellers? Today, let us take a closer look at Amazon Prime Day.

Launched in 2015 amidst Amazon’s 20th anniversary, Prime Day is a shopping event exclusive to Amazon Prime members. Prime Day recreates the Cyber Monday and Black Friday sales and is one of the biggest selling days for Amazon sellers, as Amazon will be running massive advertisements for Prime Day, thus driving in tons of traffic. Most sellers will see a huge jump in sales beginning from Amazon Prime Day, and this can very well be their sales launchpad for their Q4 business ventures.

The Prime Day is normally set from late June to July each year by Amazon. Here are the three ways sellers can participate in the Amazon Prime Day events: applying for the ‘Lightning Deals’, using Amazon coupons and making use of ‘Deal of the Day’ (for Amazon vendors only).

Not every seller may meet the criteria for the above three methods mentioned. However, fret not – even if you are not eligible as a Prime Day seller, you can still make smart moves to leverage on the massive boost in the Amazon website traffic to generate more sales than usual. This includes creating your own deals other such as offering percentage-offs, discounts, buy-one-get-one-free offers. It’s entirely up to your own creativity and innovation!

Do you have a better understanding of Amazon Prime Day now? If so, what are you waiting for – let’s join in the hype and start stocking up our inventories to prepare for this great summer shopping festival! See you!

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