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As an Amazon seller, most of you will probably be doing the private label business, where you sell products with your own labels on them. Many private label Amazon sellers focus on making product improvements – that is, by making your own unique tweaks to the everyday products so that it becomes something better, perhaps with additional beneficial features, to attract the consumers’ attention.

This is a good method for beginning private label business owners, but truth to be told, product improvement can only get you so far. To grow your business and brand, we will highly encourage you to go for product innovation instead – develop your own products that solve real-world problems. Get it right, and you will be able to build a great business for the long term, instead of just copying one product after another.

In this series of posts, we will be introducing you a step-by-step method to develop your own products to sell on Amazon. It’s definitely easier said than done, but then again, remember the old proverb, ‘Every success begins with a first step.’ So let’s embrace the challenge, and here we go!

Step 1: Start by finding your niche

Find your niche first, and make sure it’s one that you have at least some level of personal interest in. It will be hard to innovate with a new product if you have no knowledge or opinions at all in that area.

When doing this, do ample research on the market conditions for your niche as a whole. There are many examples of people who start with the idea of a product first, and then notice that the market entry level is too high (either dominated by brands or too much capital needed). This can be a real dampener on their business ventures, so do research carefully before you are sure you want to focus on that particular niche.

Stay tuned for our next steps on How to Develop Your Own Products to Sell on Amazon!

Learn How to Develop Your Own Products to Sell on Amazon here:

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