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Here are steps 2 and 3 of how to develop your own products to sell on Amazon.

Step 2: Keep your brand consistent

The main aim of developing products is to create one or more rockstar products that define your brand and guarantee the success of your company. Think about it like a seed that you plant for the future. It takes time.

Normally, the first product is what defines your brand, so we will advise you to stick to your selected product niche and branding strategy. You can sell underlying product groups and assortments, but do focus on just one core product range. With this, you can then develop a clear branding and marketing strategy as well as a product-market fit, which is one of the most important concepts in business today.

Step 3: Go for an established market

Most people often think their business will definitely be successful once they get onto trends like selfie sticks and fidget spinners early enough. Truth is, that seldom works. While trends are great for helping you to gather income in a short period of time, to remain an evergreen business, your ultimate goal should be to build a brand for yourself on the Amazon marketplace.

As such, we will advise you to look for an interesting market that is already established, instead of following trends blindly. Find an existing market that has reached a mature size, so that you have enough base of customers. This is because mature niches give you the best feedback. If you don’t have an established market that you can collect feedback from, you will have to establish a whole new market by yourself. That’s very difficult, and usually very expensive.

Stay tuned for our next steps on How to Develop Your Own Products to Sell on Amazon!

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