Social media are on the rant nowadays. Many online sellers are excited to make use of social media to drive visitors to their listings. Yet for most sellers, the best way to gain significant traffic isn’t from their own social media accounts. It is from working with influencers who already have a large following of their own. Being the authority figures in their industry, influencers’ words hold credibility. That’s why people come to trust them and the products they promote. Saying that, having an effective collaboration with influencers takes a lot of planning. After all, this isn’t just about paying someone with a huge following to promote your products. There are many details that you, as a seller, have to know before rushing to contact influencers. One of the most important things is having clarity on how to collaborate with influencers.
In this post, let me share about the most commonly-seen influencer collaboration methods. These are also what we call ‘influencer marketing campaign types’. Hopefully, this will give you some direction on planning your influencer marketing strategy! And the first one will be –
In the good old days when blogging is king, this kind of product shoutout usually takes place in the form of a blog post. Or at the very least, static photo posts will be created, for posting on Facebook or Instagram. But in recent years, platforms like TikTok, Instagram Reels, and YouTube Shorts are on the rise. Short-form videos are getting more and more popular. As such, sponsored product content has changed to appear as short videos too. No matter what, this type of collaboration is a solid method to gain more eyeballs. Hence, it is still used a lot even today.
Meanwhile, when people see that you and the influencers are able to work cohesively, it will put you in a good light. You will show that you are easy to work with. In the future, more influencers will be encouraged to collaborate with you.
Meanwhile, the second method will improve your brand’s search engine optimization (SEO) efforts. This is because influencers’ social media or blogs usually have great domain authority. When your brand appears on their websites, your brand’s name may be included in the SEO keywords. As a result, your brand will appear higher up on search engines’ pages. Consequently, more people will be able to see your brand.
Such initiatives will create a great hoo-ha for your brand on social media. More importantly, it will help you to collect valuable customer data. For example, as part of the contest condition, influencers may get participants to subscribe to you/your brand on social media. You will then be able to get potential customers’ contact information. From there, you can work out who is your best target audience. Other than attracting customers, this method is also great for reaching out to more influencers. You can use contests and giveaways as an incentive to attract influencers to work with you. This will definitely heighten the influencers’ interest in your products. Ultimately, it will increase your brand’s visibility and reputation in the industry.
But this method is not without downfalls. The most obvious one is maintaining the security of your social media accounts. After all, you will be entrusting your influencer with the login details of your account. There is always the possibility of information leakage. So it really depends on whether you are willing to take that risk.
This type of influencer marketing has several advantages. Firstly, it allows you to forge a deeper relationship with the influencer. After all, you will be working with them for an extended period of time. Secondly, brand ambassadors tend to be more passionate about your products. They are also more likely to be invested in your brand’s success. This means that they will create better content and provide more valuable insights. But the disadvantage to this method is that it can be quite costly. This is because you will have to pay the influencer a monthly salary or commission. Other than that, it can be difficult to find influencers who fit your brand well. And even when you do, there is no guarantee that they will stay with you for the long term. So these are some of the most effective influencer marketing campaign types! But of course, these influencer marketing campaign types only serve as a reference. There are definitely more ways of working with influencers. If you want to know more, do stay tuned and continue following me! See you in my next post.