Today, Amazon has advanced to be one of the most popular online marketplaces. It’s almost impossible to skip this platform if you plan to start an online business. Yet, it surprises me how many online sellers have no idea how to craft a solid Amazon product listing. As such, I will be showing you some useful tips on how to optimize the various aspects of an Amazon listing in this post.
First of all, we must understand what an Amazon listing consists of. In general, when you click on a product link on Amazon, you will see the following:
1. The product title
2. The product images
3. The key features bullets
4. The product description
5. Customer questions & answers
6. Customer reviews and product rating
All these are very important in letting customers understand your product. Let’s start with the very first thing that your customers will see, which is:
The Product Title
In general, you can follow this format to write your product title

For example, if you are selling a peanut butter spread, some good titles can be:
Capitalizing The First Letter Of Every Word but NOT EVERY SINGLE ALPHABET (LIKE THIS)
Do not put characters for decoration, such as ~ ! $ ? _ ~ { } # < > | ; ^ ¬ ¦
Avoid promotional information, like “20% discounts”, “free shipping”, “100% quality guaranteed”
The Product Images
Another very important aspect of your Amazon listing will be its images. Since you are selling your products over the web, your customers cannot touch or feel them in person. You are only going to sell your products by photographs. As such, your product images must be of top-notch quality. Invest in professional photography, and ensure that your images are in high resolution. Let your potential customers see what they’re getting exactly!

Ensure your images are at least 1000px in width or in height
Other than the full picture of your product, do not include anything else in this image. Make sure that your product is in focus, with realistic color and smooth edges. Or else, Amazon may deem it as an untrue representation of the real product. Your listing may be seen as a fraud and be banned!
The Key Features Bullets

Meanwhile, here are some tips to write effective key features bullets.
The Product Description

The Customer Questions & Answers

Last but not least, we come to the final section of a product listing, which is:
The Customer Reviews and Product Rating
