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Ending up with deadstock is a great waste of time and energy for any seller. First of all, the money spent on that inventory is fundamentally precious capital being tied up in goods that may never see the light of day. The cost of storing those items can also quickly escalate, and on top of that, the seller will still need to spend countless time and energy on attempting to market those products.

Essentially, deadstock occurs mainly due to unwise sourcing decisions. Below are two subsequent tips we will like to share with you regarding how to make better sourcing decisions to avoid deadstock, which is a continuation from our last post.

2. Don’t Rely All on Historical Data Times change and the preferences for products change even faster. Historical data of past successful products will only take you so far when you are analyzing which products to buy.

Now don’t get us wrong, we absolutely believe that data is the only way to lead your understanding of how well a product is expected to perform. However, do take note that historical data works well for consistent bestsellers, and not so well for products with fluctuating demand patterns. Thus, be mindful of which category your products fall into when you are next making your purchases.

3. Double-Check and Triple-Check Recommendations Most suppliers will gladly recommend you many supposedly “winning” products to sell. However, suppliers are generally far more worried about being able to sell products to you, than about you being able to sell those products to your customers.

So, anytime you receive recommendations from your supplier, question it as if it came from a competitor. Always do more research to check if those products really sell!

We hope you get more insights on how to avoid dead stock through this series of posts. See you soon!

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