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For new Amazon sellers, many may be confused by the below two terms: the Amazon Seller Central and the Amazon Vendor Central. Now, which is the one should you as a seller be more concerned with, and what are the differences between the two? Today, let us take a look at both of them.

The Amazon Seller Central

The Amazon Seller Central is the web interface used by retailers to market and sells their products directly to Amazon’s customers. If you have a Seller Central account, you’re considered a marketplace or third-party seller. As a marketplace seller, you can fulfill your customers’ orders by choosing to handle the shipping, customer service, and returns for each individual order yourself, or you can allow Amazon to handle this for you by enrolling your products in the Fulfilled by Amazon or “FBA” program.

The Amazon Vendor Central

The Amazon Vendor Central is the web interface used by manufacturers and distributors. If you sell via Vendor Central, you’re called a first-party seller. You’re acting as a supplier and selling in bulk to Amazon. Take note though, registration on Vendor Central is by invitation only.

Fundamentally, the difference between the Amazon Seller Central and the Amazon Vendor Central and Seller Central is who will be selling your products. With Seller Central, you are selling directly to Amazon’s customers, while with the Vendor Central, Amazon’s retail team buys and resells your products to their customers.

So now, do you have a better understanding of the Amazon Seller Central and Amazon Vendor Central? Do stay tuned, and see you soon!

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