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A good day to you! Here is the second trait of proven successful products on Amazon:

#2: Price

Amazon best-selling products normally come from within the mid-price range between $25 and $50 and are of a relatively compact size. This is because low priced items become unprofitable quickly – below $15, products are easily overwhelmed by delivery and warehousing costs. Meanwhile, products over $150 or so can yield good profits, but lesser units will be sold due to its high price.

The general rule of thumb is to ensure that your products are not overpriced. You should try your best to price your products below psychological trigger points, and yet at the same time achieve a good ranking among those of the same category.

The best products will be those which are profitable, yet are at a competitive price point. Having a healthy profit margin provides the opportunity to generate traffic and boost sales through Amazon Marketing Services (sponsored products ads, headline search ads, product display ads) and through promotions (lightning deals, best deals, vouchers).

In general, price and size are linked via the value-to-size ratio. Expensive, small items have the highest value-to-size ratio, while cheap, large items have the lowest. To find the best products to sell, you should always keep this rationale in mind. If the value-to-size ratio is too low then costs will kill your offer, making the product too expensive to advertise and your price uncompetitive. Conversely, if your products have a high value-to-size ratio, it will most probably become the next bestseller on Amazon, so do look out for such items should you come across them in your sourcing process!

Interested? Stay tuned and see you in our next post!

Check out the other Traits that Define the Best Products to Sell on Amazon:

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