Need Help? Book Your FREE
Strategy Session With Our Office Today!

We'll discuss to see if we are a good fit to work together to help you start or scale your ecommerce business.

Book Your Free Call Now

Today, let us introduce you to the fourth trait of proven successful products on Amazon:

#4: Brand

It is known that Amazon wants to list all the products in the world so as to become the biggest online marketplace. They are very interested in brands and branded goods, thus those doing private labeling business will find it great selling their products on the Amazon platform.

Having a branded product helps to single the seller out. The seller can make use of Amazon’s marketing tools (A+ content for vendors, EBC pages for sellers) which are only available to brand owners, and tell the story of your brand/products to your customer. This will be done through your own Amazon store pages. For example, a nutrition brand with strong values on providing better health to the world will have the opportunity to share its powerful message on Amazon and hence attract more customers.

This means, in some cases, that little-known brands are a better prospect on Amazon than really well-known branded products. Big brands are already being sold, so there’s a lot of competition and price pressure, and little value that you can add. Generic products have very little scope to build recognition and tell a story. But smaller, good quality brands that are not yet established can tick all the right boxes.

In essence, Amazon is providing big opportunities for small players, so do work around this if you want to get a bestseller product to sell on Amazon!

Interested? Stay tuned and see you in our next post!

Check out the other Traits that Define the Best Products to Sell on Amazon:

Need Help? Book Your FREE
Strategy Session With Our Office Today!

We'll discuss to see if we are a good fit to work together to help you start or scale your ecommerce business.

Book Your Free Call Now