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Here’s the fifth trait of bestseller products on Amazon:

#5: Marketability

The most successful products on Amazon are the ones you understand straight away and with easy-to-explain features. Thus, when you are sourcing for products, best choose products which in themselves already have uncomplicated and straightforward benefits.

Marketability is key – bestselling products are usually those which you can immediately catch the benefits of from one picture. For example, a smartphone case with a new support system shown in one picture will result in quick purchases and strong growth in your business.

Remember, as, on any other e-commerce websites, you can only sell with pictures, text, and video on Amazon no matter how unique your products may be. The next time before you decide to invest in some novel products, ask yourself if you can visually show the benefits of these products with photos, videos, and text. We have seen examples of products, including some which are incredibly innovative and beneficial, that does not land themselves well with visual illustrations. It is a real battle to sell those on Amazon, and we definitely hope you will not fall into this pit hole only to regret later as you end up with dead stock.

At the same time, when crafting your listings, you may want to focus your efforts on generating value-added content – what makes your product stand out from others? Can you capture these outstanding features of your products in a few words and one or two images? If you find it hard to do that, then we suggest you better skip this product altogether.

Interested? Stay tuned and see you in our next post!

Check out the other Traits that Define the Best Products to Sell on Amazon:

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