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Many business owners often ask: ‘Which social media platform should I focus on for my business?’
Let’s hear it out from Willy!
In this episode, Willy is going to cover:
- Which social media platform is best for growing a business;
- Examples of successful social media channels by eCommerce brands;
- How to start creating content for your business’s social media channels.
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Hey everyone! Once again this is Willy! And today I am talking about: Facebook, Instagram, TikTok and YouTube – Which Social Media Platform Should I Focus on Growing First?
So TikTok is coming up really really strong and it is the fastest growing social media channel right now with a ton of content creators.
If I am to start this business all over again, I will focus selling on Amazon plus building a major presence on TikTok.
Now TikTok easily – I mean EASILY will get a ton of eyeballs for you. Of course, your videos will need to be interesting and not boring. There are a few TikTok eCommerce brands that I follow. The Teachi Bottle, The Coldest Water Bottle, and Flippy Friends Store, just to name a few.
I have literally seen my own business with only a few thousand followers on TikTok generating a healthy 4 figures of monthly profit, with just only a couple of months into TikTok.
But of course, I have my team to thank for as they create contents and upload them into TikTok and YouTube for my business.
That’s good – it’s a good thing to hire VAs and they are a great asset for your business as I am somebody who knows nothing about video content and creation.
I guess I already talked about it before, about when and why you should hire a VA, during my previous podcasts. So you might want to listen to that before saying, “Of course, Willy, now your business is a multi-million dollar business and you can say this la!” So before you say this, check out my previous podcasts.
Let’s come back to the topic.
My businesses have contents on YouTube, TikTok, Facebook and IG. But so far, the most impressive ROI is from TikTok first, and next is YouTube based on the time spent.
So long story short, grow your TikTok account and presence now – for your eCommerce business. Be it if you are selling on Shopify, Amazon, Lazada or Shopee, you should upload and showcase your products on TikTok.
You might ask, what kind of content should I create? Check out the TikTok channels that I have mentioned earlier, and also follow more eCommerce channels on TikTok. Just swipe and browse to find more and get ideas from there. It is right there in broad daylight!
Alright! I hope this episode will bring you some insights about which platform I will go 100% for， and stay tuned for my next episode!